Verification of the authenticity of customer reviews

Each consumer review is checked for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the reviewed products.

The verification is done

• by providing consumers with individualised links to an online review form after completing an online order, ensuring that access to the review function is only granted to consumers who have actually purchased a product.
• by making the possibility of submitting a review dependent on a prior login to a registered customer account from which a purchase has been made